[New post] ‘Phygital’ retail and the store’s new brand ambassador (Forbes)

GIBS Blog posted: " New truths are emerging regarding retailing in the post pandemic era. Many of these are highlighted in PwC's February 2023 Global Consumer Insights Survey. A particular survey quote stands out: "It's incumbent on market participants to meet consumers in " The GIBS Blog (Gordon Institute of Business Science) 'Phygital' retail and the store's new brand ambassador (Forbes) GIBS Blog Feb 27 New truths are emerging regarding retailing in the post pandemic era. Many of these are highlighted in PwC's February 2023 Global Consumer Insights Survey. A particular survey quote stands out: "It's incumbent on market participants to meet consumers in both physical and digital spaces—and to meet their changing expectations." These same sentiments were echoed throughout the […] Read more of this post Comment Unsubscribe to no longer receive posts from The GIBS Blog (Gordon Institute of Business Science). Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://gibsic.blog/2023/02/27/phygital-retail-and-the-stores-new-brand-ambassador-forbes/ Powered by WordPress.com